Overview

• Founded in 2011 to address the challenges faced by job seekers aged 50+ in New Zealand, particularly baby boomers impacted by recession and layoffs
• Created after the founder’s personal experience of unemployment at age 55 following a 7-year career position ending
• Focuses on demographic trends where New Zealand baby boomers are turning 65 while younger workforce supply decreases
• Developed in response to the lack of age-appropriate employment resources for older workers on mainstream job sites
• Targets older workers who want to remain employed despite life expectancy increases and investment uncertainties

Specializations

• Senior workforce employment solutions for New Zealanders aged 50+
• Addressing employment challenges specific to baby boomers facing forced workforce re-entry
• Bridging the gap between aging workforce retention needs and declining younger worker supply
• Overcoming age-related employment barriers in post-recession New Zealand job markets

Services & Approach

• Specialized job board development for workers over 50 (implied by website creation mentioned in description)
• Targeted job placement assistance for baby boomers affected by layoffs or career disruptions
• Resources for older job seekers navigating age-biased online employment platforms
• Workforce structure analysis services addressing New Zealand’s aging population trends