This email template is designed for HR professionals looking to connect with potential sales candidates. It serves as a proactive outreach tool to engage high-quality candidates who may not be actively seeking new employment but could be interested in a compelling opportunity. Use this email to initiate a conversation and assess candidate interest in your sales position.
Template Email
Email subject line: Exploring New Sales Opportunities with [Company Name]
Dear [CANDIDATE NAME],
My name is [NAME OF RECRUITER], and I’m a recruiter with [NAME OF COMPANY]. I hope this message finds you well!
I recently came across your profile on [SITE/SOURCE], and I was impressed by your experience in sales. I’m reaching out to see if you would be open to discussing a Sales position that we have available at [NAME OF COMPANY]. Your background seems to align well with what we’re looking for, and I believe you could be a great fit for our team.
Even if you’re not actively seeking a new role right now, I’d love the chance to share more about our company culture and the exciting opportunities we offer. Would you be available for a quick call this week? How does [DAY & TIME] sound? If that doesn’t work for you, please let me know your availability, and I’ll do my best to accommodate.
Looking forward to hearing from you!
Sincerely,
[SENDER NAME]
[TITLE]
[NAME OF COMPANY]
[CONTACT INFORMATION]
Why does it matter?
Sourcing sales candidates effectively is critical for any organization, especially given the competitive market for top sales talent. Engaging with potential candidates through a well-crafted email can help you build a pipeline of skilled professionals, fostering relationships that may lead to successful hires in the future. This proactive approach positions your company as an appealing option for candidates, enhancing your employer brand.
When to send?
Send this email as soon as you identify a need for a sales position. It’s best to initiate contact early in the hiring process to start building relationships with potential candidates. Even if you’re just beginning to outline the role, reaching out early can give you a head start in attracting quality talent.
What to include?
- Your name and job title
- The title of the open sales position
- The name of your company
- Where you found the candidate’s profile
- Proposed days and times for a follow-up conversation
Best Practices
- Personalize the email by using the candidate’s name and mentioning specific details about their experience.
- Keep the tone friendly and conversational to encourage a positive response.
- Be clear about the purpose of your email and the opportunity you are presenting.
- Follow up if you don’t receive a response within a week; persistence can pay off.
Common Mistakes to Avoid
- Sending generic emails without personalization, which can make candidates feel undervalued.
- Failing to proofread, which can lead to typos and a lack of professionalism.
- Being overly pushy or aggressive in your approach, which may deter candidates.
- Neglecting to provide your contact information, making it difficult for candidates to respond.
